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Ev Williams, founder of Medium, Twitter, and Blogger, uses Fractal every day
Farhad Manjoo, the New York Times technology columnist, runs his writing process with Fractal
Slack, one of the fastest growing companies of all time, was started with Fractal
The CEO of Atlassian, a company worth over $10 billion, stays productive with Fractal
The New York Times bestselling book "Hatching Twitter" was written using Fractal
Workflowy uses Fractal to build Fractal ;)