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User persona

Use concrete instanced of archetypal user to guide product development

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About this Template

User personas are commonly used as a standard part of user-centered design. They are basically fictional users created based on research and interviews with real users.

Similar types of users are grouped together and their defining attributes are used to create a realistic archetypal user to represent the group.

Giving a group of similar uses a face, name and story allows designers and developers to more easily empathize with the needs of these often faceless masses of users. It's far easier for everyone on the team to be on the same page when discussing user needs if they can all picture the same person in their mind versus an ambiguous abstract idea.

The number of personas you'll need depends on how diverse the types of users that use your product are. The idea is to create enough personas as there are clearly distinct groups of users that you consider relevant to your business.

This template is based on how the Nielsen Norman Group structures their user personas.

How to use the template

The bullet journal template has two main sections, the calendar, and the monthly '⏳ Future' sections.

The calendar - A long list of months with each month containing the days for that month. You'll add your tasks, notes and events under each day.

The future logs - Each month has a '⏳ Future' section that serves as a placeholder for activities that should be completed during that month but do not yet have a specific date.

The monthly log allows you to view all the events for a given month. You create this view by clicking on the bullet for the current month and then clicking on the star ⭐️ to save that view in the left hand sidebar.

The daily log allows you to quickly jump to today and work on the day's tasks and events, and add notes. You create this view by searching for 'Today' in the menu bar and then clicking on the star ⭐️ to save that view in the left hand sidebar.

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